It's Coming Guys!!!

Thursday we will be enjoying Thanksgiving dinner with our loved ones, gathered 'round the table enjoying the ham or turkey and all the best trimmings. It will be calm, joyful and fun. However, the very next day we will be at the malls, department stores and retail outlets battling it out with other shoppers trying to get their hands on the best Holiday gifts. Well, I should say YOU guys will, because I plan to do all of my Holiday shopping online. I think a lot of people are doing this to avoid the crowds and get what they want easily.

I have been very busy with clients trying to get last minute holiday articles, press releases and web content in place for the virtual crowds. If you haven't gotten your holiday marketing done, it's the time! It's approaching very quickly, and with everything else there is to do in order to prepare for the holidays. As I said before, I am doing a discount for all Christmas related projects to help clients get in the Holiday spirit. I hope that all of you are getting your Christmas things finished, and are gearing up for a profitable one! Check out www.your-writer.com for more info on Christmas discounts.

What the heck is that???

So, I got a new client recently who wanted a few articles and a press release. I was pretty excited, because it was a pretty popular product with a large target market. Getting ready to go check out the client's website to get some information for the job, my first thought was, "What the heck is that???"

The client had hired a writer previously to work on his home page. Not good. The writer did a great job of including key words and plenty of relevant information, but that's about it. The presentation was sloppy. There were no feelings or pictures created with the writing. It looked as though the writer slapped something together in 15 minutes, threw in some key words and called it a day. I had a hard time sludging through what the home page was trying to convey.

Great!!! What was I to do? I didn't want to insult the client, but I knew one thing. When I submit the articles and press release for him, he might get a good bit of new traffic, but he probably wasn't going to get a lot of sales from that traffic. It's almost like getting exciting and full color fliers with great pictures that advertise a club party, but getting to the club and finding it's a rinky dink second rate bar in some part of town no one has ever heard of.

I had to let him know. He actually agreed with me and said that he was considering having it rewritten. I immediately typed up some new content and sent it over to him. He was extremely pleased with the way it turned out. It was much easier to read, it flowed well, and it included his keyword phrases. Now, I don't want to come across as someone who enjoys tooting their own horn, but I took the time to think about the presentation. The other writer got paid and that's all that concerned him or her. I want my clients to come back. And I certainly didn't want him to think he wasn't selling anything because my press release and articles weren't good.

Turns out the client did get lots of new traffic, and a good amount of sales from that traffic so far. It's so important to have a good presentation for your potential customers. Don't promise them a great club party and send them to a shack with a few bottles of tequila!

Who I Write For

Someone honestly asked me why someone would pay to have something written for them. They thought that my clients must be lazy, or not very knowledgable. That couldn't be farther from the truth. My clients hire me because they're extremely smart. Outsourcing your writing is a very smart thing to do, and many people realize this and are taking full advantage of it.

The people I write for are extremely busy, hardworking and brilliant people. By hiring me to take care of their business writing, speeches, press releases or article marketing needs, they wisely free up their time to handle other aspects of their business. They are able to focus more on growing their company or other ideas. They often quite simply don't have the time to sit down and put together an article, a press release or any other writing project.

Many of my clients are extremely capable writers themselves. That gives them the benefit of knowing good work when they see it. I am also able to look at past work that they have created and match their writing style. Companies all over the United States and other places are realizing the need for outsourcing. That's why customer service and call centers are being outsourced everywhere. For one, having a freelance writer to work for you when you need it eliminates the need for a costly staff writer. Some companies may not need an article or a press release weekly, and to have a staff writer on the payroll just for being 'on call' isn't very smart.

Also, when I work with my clients for a period of time, I am able to look at their companies with an outside view but still with a care for how their business succeeds. This gives me the advantage of offering valuable tips on what should be covered in writing pieces, and how they should approach certain topics. So, no, my clients are most definitely not dumb or lazy. They are at the forefront of internet and other businesses, and I truly enjoy being a small part of their success.

What Will Article Marketing Do For Me?

I had a potential client ask exactly that. She had tried many different types of advertising and didn't really get anywhere, and wanted to try something new. Her concern was if article marketing would really work. Well, the truth is that one article isn't going to make you a millionaire. Probably not even close. Most of my clients use LOTS of articles to bring customers back to their sites, and to build their credibility.

You see, when people see that you have tons of information available on your product or service, they view you as an expert in your niche. This is important, because people want to purchase services or products from people who are very knowledgable. Article marketing is as important as optimizing your website, or advertising elsewhere. You build up your credibility. The more articles you have, the better your credibility, and the more potential customers you will bring back to your site.

Think about this. If your dog was lost, would you only hand out one or two fliers? No. You would staple them to every tree and electric pole you could find. You would probably tape them to store windows, and hand them to passersby. The reason you would do this is to have a better chance of finding your dog. Well, article marketing works the same way. You want to get your name out there, and get your company out there. Be recognised as an expert in your niche. This will increase your chances of new customers, and you will gain the benefit of 'word of mouth' advertising. Article marketing is an excellent way to build your reputation, credibility, and customer base.

There is a great interview with Christopher Knight, the founder of www.ezinearticles.com - It explains a great deal about article marketing. To learn more, visit my website at www.your-writer.com

Making Money on the Internet is Easier than you Think...

Do you have a business that you're trying to promote? Every day, thousands of business men and women just like you are using ghost writers to help them make money. A ghost writer is a professional writer who takes care of your articles for article marketing, press releases, sales letters, web content, and much more.

When you hire a ghost writer to take care of things like this for you, you purchase the full rights to the piece. That means that you can distribute the writing to whatever companies or sites you want, using your own name as the author. It's easy to find a ghost writer who writes in your own personal style as well.

Hiring a ghost writer enables you to outsource your writing work. This gives you time to spend on other important aspects of your business. A good ghost writer can help you make money on the internet. In fact, some clients notice a huge return on investment or ROI when they utilize the services of a ghost writer.

Hiring a ghost writer is actually more affordable than you might think. The truth is, you can visit bidding sites to hire a writer for very little money. The problem with places like this is that you really do get what you pay for. Some writers don't speak English well, and if you're an American business, well, you want someone with a good knowledge of the English language.

You can find some excellent writers through bidding sites, but they're hard to find. Most business men and women want one writer who can handle all of their writing needs. Good consistency is important. To learn more about how a ghost writer can help you, visit my site at www.your-writer.com