I had a potential client ask exactly that. She had tried many different types of advertising and didn't really get anywhere, and wanted to try something new. Her concern was if article marketing would really work. Well, the truth is that one article isn't going to make you a millionaire. Probably not even close. Most of my clients use LOTS of articles to bring customers back to their sites, and to build their credibility.
You see, when people see that you have tons of information available on your product or service, they view you as an expert in your niche. This is important, because people want to purchase services or products from people who are very knowledgable. Article marketing is as important as optimizing your website, or advertising elsewhere. You build up your credibility. The more articles you have, the better your credibility, and the more potential customers you will bring back to your site.
Think about this. If your dog was lost, would you only hand out one or two fliers? No. You would staple them to every tree and electric pole you could find. You would probably tape them to store windows, and hand them to passersby. The reason you would do this is to have a better chance of finding your dog. Well, article marketing works the same way. You want to get your name out there, and get your company out there. Be recognised as an expert in your niche. This will increase your chances of new customers, and you will gain the benefit of 'word of mouth' advertising. Article marketing is an excellent way to build your reputation, credibility, and customer base.
There is a great interview with Christopher Knight, the founder of www.ezinearticles.com - It explains a great deal about article marketing. To learn more, visit my website at www.your-writer.com
Showing posts with label website traffic. Show all posts
Showing posts with label website traffic. Show all posts
Tuesday, September 25, 2007
Sunday, September 16, 2007
What is Article Marketing?
It's surprising to know that a lot of people have no idea what article marketing is. Many of my clients are asking me to write articles for them to submit to article marketing sites. Why? Because it's a great way to get traffic to their business websites. Here's how it works. I will create an article, complete with keywords, on some aspect of their business or product. For example, I just did some articles for a client who is in the skin care industry. Some of the topics that I used for her articles were: Organic Skincare, Benefits of Unrefined Skincare Products, and Different Uses for (Product.)
Then, the client or myself will submit these articles (usually 500 to 1000 wds) to an article marketing site. Some of the best ones are http://www.ezinearticles.com/ and http://www.associatedcontent.com/. By writing the article for the client, I am freeing up their time so that they can work on other things. When a potential customer searches for a product or information that contains the keywords I used in the article, my client's article will pop up. The potential customer can either be searching major search engines, or on the article marketing site itself.
When the article comes up for the potential customer to read, a link to my client's website is provided as well, along with a company bio. The customer gets excited about the information, and clicks on the link. Plain and simple, this is a great way to get more traffic and potential customers to your site. Hiring a ghost writer to write your articles is great, because you can put your name on the articles you submit. Some ghost writers will even offer the service of handling submissions and things like that as well.
Article marketing is truly an under-utilized option for getting more traffic and customers. If you have doubts, visit one of the above mentioned article sites and check it out for yourself. Read one or two of the articles and see what you think. Or, visit my content producer pages on either site. The links are http://ezinearticles.com/?expert=Samantha_Cummings and http://www.associatedcontent.com/user/89052/samantha_cummings.html. You can also visit my website to learn more about what you can do to bring traffic and customers to your site. http://www.your-writer.com/
Then, the client or myself will submit these articles (usually 500 to 1000 wds) to an article marketing site. Some of the best ones are http://www.ezinearticles.com/ and http://www.associatedcontent.com/. By writing the article for the client, I am freeing up their time so that they can work on other things. When a potential customer searches for a product or information that contains the keywords I used in the article, my client's article will pop up. The potential customer can either be searching major search engines, or on the article marketing site itself.
When the article comes up for the potential customer to read, a link to my client's website is provided as well, along with a company bio. The customer gets excited about the information, and clicks on the link. Plain and simple, this is a great way to get more traffic and potential customers to your site. Hiring a ghost writer to write your articles is great, because you can put your name on the articles you submit. Some ghost writers will even offer the service of handling submissions and things like that as well.
Article marketing is truly an under-utilized option for getting more traffic and customers. If you have doubts, visit one of the above mentioned article sites and check it out for yourself. Read one or two of the articles and see what you think. Or, visit my content producer pages on either site. The links are http://ezinearticles.com/?expert=Samantha_Cummings and http://www.associatedcontent.com/user/89052/samantha_cummings.html. You can also visit my website to learn more about what you can do to bring traffic and customers to your site. http://www.your-writer.com/
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