How to Write a Quality Article

While I do this for my clients every single day, there are many of you who might want to produce your own web content. If you have a talent for writing and want to try it out, the following tips may help you.

Assuming that you know about the subject you're writing on, and don't need to do any research, the first thing you will do is outline your article. When I begin writing articles for my clients, I create a rough outline. For example, if I'm doing an article on 'Designer Handbags,' I will think about the construction of the article. This is how I normally do my article outlines:

• Introduction.
• What is it?
• Where did it come from/what are it's causes?
• How does it benefit/affect people?
• What to do about it/Why you should act on it.
• Small recap of what I've already written.
• Closing.

Usually I begin with a snappy introduction that will grab the reader's attention. Since I am a humorous sort of person, I like to add humor to my articles if it's appropriate. If the article is a very serious subject, I still want to grab the readers attention, so I might just shock them. Adding a beginning sentence that really captures the attention is a good idea. For example, "3 people will die in the next second from _____" This is a beginning sentence that grabs you and makes you stick with the rest of the article.

In different projects, I like to tie in current events to make the article more interesting. I don't do this for article marketing though, because I don't want the article to become dated. For an article that will be published once this is great though. For example, if you can tie an article about Designer Handbags in with a celebrity who loves a certain brand, or something like this it will really make it interesting and readable.

Another thing I really try to do is 'talk' to my readers. I think about explaining something to a friend, and I write in that tone for friendly articles. Unless the content needs to be formal, I like to make them friendly and easy to read. 'Talking' to your readers can really help you accomplish this. There is no need to show off your vocabulary because you want the article to be readable by everyone. If the article is medical related, I try to explain terms and situations in a simpler level, because not everyone is privy to medical terms.

With my recap, I shortly explain what I have already told them. This helps the reader retain the information better. I will do this sometimes by saying something like, "Since you already know...," or "Now that you know..." This is a clever way to sneak a recap in. With my closing, I try to end with humor or something else that will leave a lasting impression. Overall, I try to make the article easy to read, easy to understand, and something that the reader will remember.

If you plan on trying out your own hand at writing, I hope the tips and info in this post will help you do that. For more info, visit http://www.your-writer.com/.

Article Marketing Goals

We've already discussed the importance of article marketing, and the correct method. It's important to think of your article marketing as a campaign. By submitting several articles to big article marketing websites, you gain credibility and reputation besides getting traffic to your website. When you submit to different categories, and you have many articles available for potential customers to read, you gain many benefits. The most important one is getting your name out there. You want to be recognized in your niche.
To do these things, you need to have article marketing goals. Set a plan to submit a certain amount of articles in the first week. Set your goals small to start, for example, 15 page views. That's 15 people who have read your information, and possibly have clicked on the link to view your website. That is 15 people who may consider you an expert in your niche. If you submit 3 articles, 15 page views can be achieved very easily. The next week, up your article submission count, and go for 45 page views. You can't control how many people want to look at your article, but you can control the quality of the article, and the placement.
For example, if you're a company who sells fine chocolates, you can submit your article to many different categories. Food, of course would be your first place to start. How about a few articles that have to do with the different kinds of chocolates, and how yummy they are? Then you can submit to the Health category and do a few articles on the benefits of chocolate to your health. You can submit to the Holiday category and do many articles on chocolates for Valentine's day, Christmas, etc. There are so many things you can do with a product, and many angles to use in order to submit a lot of articles and gain credibility.
This way, whether someone is looking for ideas for Christmas gifts, the different kinds of chocolates available, or to find out if chocolate is healthy or not, they will be able to read your article. It's important to have many articles in different categories, and to have article marketing goals. You want the benefits of 'word of mouth' advertising, and you want to build your credibility and reputation in your niche. Be the one that people go to in order to get information or products that have to do with (whatever.) This is acheived by a strong article marketing and press release campaign. Of course, there are other things you can do as well to build a reputation and credibility, but along with the article marketing, you will definitely be creating a name. Good luck, and for more info go to www.your-writer.com.

What Will Article Marketing Do For Me?

I had a potential client ask exactly that. She had tried many different types of advertising and didn't really get anywhere, and wanted to try something new. Her concern was if article marketing would really work. Well, the truth is that one article isn't going to make you a millionaire. Probably not even close. Most of my clients use LOTS of articles to bring customers back to their sites, and to build their credibility.

You see, when people see that you have tons of information available on your product or service, they view you as an expert in your niche. This is important, because people want to purchase services or products from people who are very knowledgable. Article marketing is as important as optimizing your website, or advertising elsewhere. You build up your credibility. The more articles you have, the better your credibility, and the more potential customers you will bring back to your site.

Think about this. If your dog was lost, would you only hand out one or two fliers? No. You would staple them to every tree and electric pole you could find. You would probably tape them to store windows, and hand them to passersby. The reason you would do this is to have a better chance of finding your dog. Well, article marketing works the same way. You want to get your name out there, and get your company out there. Be recognised as an expert in your niche. This will increase your chances of new customers, and you will gain the benefit of 'word of mouth' advertising. Article marketing is an excellent way to build your reputation, credibility, and customer base.

There is a great interview with Christopher Knight, the founder of www.ezinearticles.com - It explains a great deal about article marketing. To learn more, visit my website at www.your-writer.com

What is Article Marketing?

It's surprising to know that a lot of people have no idea what article marketing is. Many of my clients are asking me to write articles for them to submit to article marketing sites. Why? Because it's a great way to get traffic to their business websites. Here's how it works. I will create an article, complete with keywords, on some aspect of their business or product. For example, I just did some articles for a client who is in the skin care industry. Some of the topics that I used for her articles were: Organic Skincare, Benefits of Unrefined Skincare Products, and Different Uses for (Product.)

Then, the client or myself will submit these articles (usually 500 to 1000 wds) to an article marketing site. Some of the best ones are http://www.ezinearticles.com/ and http://www.associatedcontent.com/. By writing the article for the client, I am freeing up their time so that they can work on other things. When a potential customer searches for a product or information that contains the keywords I used in the article, my client's article will pop up. The potential customer can either be searching major search engines, or on the article marketing site itself.

When the article comes up for the potential customer to read, a link to my client's website is provided as well, along with a company bio. The customer gets excited about the information, and clicks on the link. Plain and simple, this is a great way to get more traffic and potential customers to your site. Hiring a ghost writer to write your articles is great, because you can put your name on the articles you submit. Some ghost writers will even offer the service of handling submissions and things like that as well.

Article marketing is truly an under-utilized option for getting more traffic and customers. If you have doubts, visit one of the above mentioned article sites and check it out for yourself. Read one or two of the articles and see what you think. Or, visit my content producer pages on either site. The links are http://ezinearticles.com/?expert=Samantha_Cummings and http://www.associatedcontent.com/user/89052/samantha_cummings.html. You can also visit my website to learn more about what you can do to bring traffic and customers to your site. http://www.your-writer.com/