Assuming that you know about the subject you're writing on, and don't need to do any research, the first thing you will do is outline your article. When I begin writing articles for my clients, I create a rough outline. For example, if I'm doing an article on 'Designer Handbags,' I will think about the construction of the article. This is how I normally do my article outlines:
- Introduction.
- What is it?
- Where did it come from/what are it's causes?
- How does it benefit/affect people?
- What to do about it/Why you should act on it.
- Small recap of what I've already written.
- Closing.
Usually I begin with a snappy introduction that will grab the reader's attention. Since I am a humorous sort of person, I like to add humor to my articles if it's appropriate. If the article is a very serious subject, I still want to grab the readers attention, so I might just shock them. Adding a beginning sentence that really captures the attention is a good idea. For example, "3 people will die in the next second from _____" This is a beginning sentence that grabs you and makes you stick with the rest of the article.
In different projects, I like to tie in current events to make the article more interesting. I don't do this for article marketing though, because I don't want the article to become dated. For an article that will be published once this is great though. For example, if you can tie an article about Designer Handbags in with a celebrity who loves a certain brand, or something like this it will really make it interesting and readable.
Another thing I really try to do is 'talk' to my readers. I think about explaining something to a friend, and I write in that tone for friendly articles. Unless the content needs to be formal, I like to make them friendly and easy to read. 'Talking' to your readers can really help you accomplish this. There is no need to show off your vocabulary because you want the article to be readable by everyone. If the article is medical related, I try to explain terms and situations in a simpler level, because not everyone is privy to medical terms.
With my recap, I shortly explain what I have already told them. This helps the reader retain the information better. I will do this sometimes by saying something like, "Since you already know...," or "Now that you know..." This is a clever way to sneak a recap in. With my closing, I try to end with humor or something else that will leave a lasting impression. Overall, I try to make the article easy to read, easy to understand, and something that the reader will remember.
If you plan on trying out your own hand at writing, I hope the tips and info in this post will help you do that. For more info, visit http://www.your-writer.com/.
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