Monday, October 1, 2007

Who I Write For

Someone honestly asked me why someone would pay to have something written for them. They thought that my clients must be lazy, or not very knowledgable. That couldn't be farther from the truth. My clients hire me because they're extremely smart. Outsourcing your writing is a very smart thing to do, and many people realize this and are taking full advantage of it.

The people I write for are extremely busy, hardworking and brilliant people. By hiring me to take care of their business writing, speeches, press releases or article marketing needs, they wisely free up their time to handle other aspects of their business. They are able to focus more on growing their company or other ideas. They often quite simply don't have the time to sit down and put together an article, a press release or any other writing project.

Many of my clients are extremely capable writers themselves. That gives them the benefit of knowing good work when they see it. I am also able to look at past work that they have created and match their writing style. Companies all over the United States and other places are realizing the need for outsourcing. That's why customer service and call centers are being outsourced everywhere. For one, having a freelance writer to work for you when you need it eliminates the need for a costly staff writer. Some companies may not need an article or a press release weekly, and to have a staff writer on the payroll just for being 'on call' isn't very smart.

Also, when I work with my clients for a period of time, I am able to look at their companies with an outside view but still with a care for how their business succeeds. This gives me the advantage of offering valuable tips on what should be covered in writing pieces, and how they should approach certain topics. So, no, my clients are most definitely not dumb or lazy. They are at the forefront of internet and other businesses, and I truly enjoy being a small part of their success.

1 comment:

Tamee said...

My mother still cannot fathom why anyone would want an article. LOL

Great points made here. When I write I like to see the site the work will be going on so I can make it fit with what is already there. Often I find mistakes there that make me cringe. I have been known to rewrite a page or two for my clients just to help their whole site flow better (which usually brings them back for more!).

~Tamee