What the heck is that???

So, I got a new client recently who wanted a few articles and a press release. I was pretty excited, because it was a pretty popular product with a large target market. Getting ready to go check out the client's website to get some information for the job, my first thought was, "What the heck is that???"

The client had hired a writer previously to work on his home page. Not good. The writer did a great job of including key words and plenty of relevant information, but that's about it. The presentation was sloppy. There were no feelings or pictures created with the writing. It looked as though the writer slapped something together in 15 minutes, threw in some key words and called it a day. I had a hard time sludging through what the home page was trying to convey.

Great!!! What was I to do? I didn't want to insult the client, but I knew one thing. When I submit the articles and press release for him, he might get a good bit of new traffic, but he probably wasn't going to get a lot of sales from that traffic. It's almost like getting exciting and full color fliers with great pictures that advertise a club party, but getting to the club and finding it's a rinky dink second rate bar in some part of town no one has ever heard of.

I had to let him know. He actually agreed with me and said that he was considering having it rewritten. I immediately typed up some new content and sent it over to him. He was extremely pleased with the way it turned out. It was much easier to read, it flowed well, and it included his keyword phrases. Now, I don't want to come across as someone who enjoys tooting their own horn, but I took the time to think about the presentation. The other writer got paid and that's all that concerned him or her. I want my clients to come back. And I certainly didn't want him to think he wasn't selling anything because my press release and articles weren't good.

Turns out the client did get lots of new traffic, and a good amount of sales from that traffic so far. It's so important to have a good presentation for your potential customers. Don't promise them a great club party and send them to a shack with a few bottles of tequila!

Who I Write For

Someone honestly asked me why someone would pay to have something written for them. They thought that my clients must be lazy, or not very knowledgable. That couldn't be farther from the truth. My clients hire me because they're extremely smart. Outsourcing your writing is a very smart thing to do, and many people realize this and are taking full advantage of it.

The people I write for are extremely busy, hardworking and brilliant people. By hiring me to take care of their business writing, speeches, press releases or article marketing needs, they wisely free up their time to handle other aspects of their business. They are able to focus more on growing their company or other ideas. They often quite simply don't have the time to sit down and put together an article, a press release or any other writing project.

Many of my clients are extremely capable writers themselves. That gives them the benefit of knowing good work when they see it. I am also able to look at past work that they have created and match their writing style. Companies all over the United States and other places are realizing the need for outsourcing. That's why customer service and call centers are being outsourced everywhere. For one, having a freelance writer to work for you when you need it eliminates the need for a costly staff writer. Some companies may not need an article or a press release weekly, and to have a staff writer on the payroll just for being 'on call' isn't very smart.

Also, when I work with my clients for a period of time, I am able to look at their companies with an outside view but still with a care for how their business succeeds. This gives me the advantage of offering valuable tips on what should be covered in writing pieces, and how they should approach certain topics. So, no, my clients are most definitely not dumb or lazy. They are at the forefront of internet and other businesses, and I truly enjoy being a small part of their success.

Would a Press Release Work for my Company?

Yes. Plain and simple. You can create a press release for a company for a number of things. You can announce a new product, a new service, a new discount program, or a new development within the company. You can use pretty much any reason to write a press release. A ghost writer can help you figure out exactly what you want to say, and what angle to write the press release on.

For example, if your company sells shoes - you can do a seasonal press release. The new 'Fall' look. Even if your company hasn't come out with a Fall line, you can choose from your existing line which products to promote with a press release. With the shoes you are selling, which ones are best for the fall season, and so on. You could also do a press release for the holiday season to announce 10% off of shipping on orders over a certain amount.

There are many things that you can accomplish with press releases. A ghost writer will be able to produce a newsworthy piece that informs potential customers of the benefits of your company, what's new, and so on. If you want to try your hand at a press release, here are some tips you want to remember.

When writing a press release, it should sound like a newspaper article. It shouldn't contain the words, 'you,' or 'your.' As in, "You can get a great pair of shoes here at shoe land." It should read more like this. "Customers have a large selection at shoe land, so it's not difficult to find a style and fit for a unique personality." You also shouldn't be too descriptive or complimenting in the writing. For example, "DJ's House of Fish has the finest and most delicious fish there is." It should read more like this. "DJ's House of Fish only purchases fish from local farmers, and the products are never frozen. They are always fresh, and cooked to order."

A press release might be the thing your company needs to move to the next level. Remember the tips above if you plan on writing it yourself, and remember a good ghost writer if you just don't have the time. Find out more at my website. www.your-writer.com