What Will Article Marketing Do For Me?

I had a potential client ask exactly that. She had tried many different types of advertising and didn't really get anywhere, and wanted to try something new. Her concern was if article marketing would really work. Well, the truth is that one article isn't going to make you a millionaire. Probably not even close. Most of my clients use LOTS of articles to bring customers back to their sites, and to build their credibility.

You see, when people see that you have tons of information available on your product or service, they view you as an expert in your niche. This is important, because people want to purchase services or products from people who are very knowledgable. Article marketing is as important as optimizing your website, or advertising elsewhere. You build up your credibility. The more articles you have, the better your credibility, and the more potential customers you will bring back to your site.

Think about this. If your dog was lost, would you only hand out one or two fliers? No. You would staple them to every tree and electric pole you could find. You would probably tape them to store windows, and hand them to passersby. The reason you would do this is to have a better chance of finding your dog. Well, article marketing works the same way. You want to get your name out there, and get your company out there. Be recognised as an expert in your niche. This will increase your chances of new customers, and you will gain the benefit of 'word of mouth' advertising. Article marketing is an excellent way to build your reputation, credibility, and customer base.

There is a great interview with Christopher Knight, the founder of www.ezinearticles.com - It explains a great deal about article marketing. To learn more, visit my website at www.your-writer.com