Article Marketing Goals

We've already discussed the importance of article marketing, and the correct method. It's important to think of your article marketing as a campaign. By submitting several articles to big article marketing websites, you gain credibility and reputation besides getting traffic to your website. When you submit to different categories, and you have many articles available for potential customers to read, you gain many benefits. The most important one is getting your name out there. You want to be recognized in your niche.
To do these things, you need to have article marketing goals. Set a plan to submit a certain amount of articles in the first week. Set your goals small to start, for example, 15 page views. That's 15 people who have read your information, and possibly have clicked on the link to view your website. That is 15 people who may consider you an expert in your niche. If you submit 3 articles, 15 page views can be achieved very easily. The next week, up your article submission count, and go for 45 page views. You can't control how many people want to look at your article, but you can control the quality of the article, and the placement.
For example, if you're a company who sells fine chocolates, you can submit your article to many different categories. Food, of course would be your first place to start. How about a few articles that have to do with the different kinds of chocolates, and how yummy they are? Then you can submit to the Health category and do a few articles on the benefits of chocolate to your health. You can submit to the Holiday category and do many articles on chocolates for Valentine's day, Christmas, etc. There are so many things you can do with a product, and many angles to use in order to submit a lot of articles and gain credibility.
This way, whether someone is looking for ideas for Christmas gifts, the different kinds of chocolates available, or to find out if chocolate is healthy or not, they will be able to read your article. It's important to have many articles in different categories, and to have article marketing goals. You want the benefits of 'word of mouth' advertising, and you want to build your credibility and reputation in your niche. Be the one that people go to in order to get information or products that have to do with (whatever.) This is acheived by a strong article marketing and press release campaign. Of course, there are other things you can do as well to build a reputation and credibility, but along with the article marketing, you will definitely be creating a name. Good luck, and for more info go to www.your-writer.com.

Holiday Marketing

Many businesses are gearing up for the Holidays. This is the biggest selling time of the year. The air is getting chillier, the fall leaves are blanketing the ground, and many people are beginning to do their Christmas and Holiday shopping. This is why businesses need to get an early start on thier Holiday marketing. There are many different things a business can do to promote themselves for the Holidays.

I strongly recommend implementing some sort of Holiday sale, discount or special. You also need to let the public know about this, and for many clients, I do press releases or articles. Your web content needs to be changed accordingly as well. Your goal is to get customers thinking about your product or service as a Holiday gift.

For my clients, I have decided to do 10% off of all Holiday related marketing pieces from October 1 to December 10. This will help them get a great head start on their Holiday promotion projects. Tis the Season to be jolly, and make a lot of dough!!! To find out more, check out my site at http://www.your-writer.com/

Join My Yahoo! Group

If you're a writer, editor, or business man or woman, I'd like to invite you to join my Yahoo group Key Words. I've just started it, and my goal is to have a community of writers and other people who want to stay up to date on the latest writing news and information. For writers, I want to work on helping you get fair pay and steady jobs. Unfortunately, for a lot of writers, there are only freelance bidding sites that grossly underpay. Visit today, and join the community.


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What Will Article Marketing Do For Me?

I had a potential client ask exactly that. She had tried many different types of advertising and didn't really get anywhere, and wanted to try something new. Her concern was if article marketing would really work. Well, the truth is that one article isn't going to make you a millionaire. Probably not even close. Most of my clients use LOTS of articles to bring customers back to their sites, and to build their credibility.

You see, when people see that you have tons of information available on your product or service, they view you as an expert in your niche. This is important, because people want to purchase services or products from people who are very knowledgable. Article marketing is as important as optimizing your website, or advertising elsewhere. You build up your credibility. The more articles you have, the better your credibility, and the more potential customers you will bring back to your site.

Think about this. If your dog was lost, would you only hand out one or two fliers? No. You would staple them to every tree and electric pole you could find. You would probably tape them to store windows, and hand them to passersby. The reason you would do this is to have a better chance of finding your dog. Well, article marketing works the same way. You want to get your name out there, and get your company out there. Be recognised as an expert in your niche. This will increase your chances of new customers, and you will gain the benefit of 'word of mouth' advertising. Article marketing is an excellent way to build your reputation, credibility, and customer base.

There is a great interview with Christopher Knight, the founder of www.ezinearticles.com - It explains a great deal about article marketing. To learn more, visit my website at www.your-writer.com

Would a Press Release Work for my Company?

Yes. Plain and simple. You can create a press release for a company for a number of things. You can announce a new product, a new service, a new discount program, or a new development within the company. You can use pretty much any reason to write a press release. A ghost writer can help you figure out exactly what you want to say, and what angle to write the press release on.

For example, if your company sells shoes - you can do a seasonal press release. The new 'Fall' look. Even if your company hasn't come out with a Fall line, you can choose from your existing line which products to promote with a press release. With the shoes you are selling, which ones are best for the fall season, and so on. You could also do a press release for the holiday season to announce 10% off of shipping on orders over a certain amount.

There are many things that you can accomplish with press releases. A ghost writer will be able to produce a newsworthy piece that informs potential customers of the benefits of your company, what's new, and so on. If you want to try your hand at a press release, here are some tips you want to remember.

When writing a press release, it should sound like a newspaper article. It shouldn't contain the words, 'you,' or 'your.' As in, "You can get a great pair of shoes here at shoe land." It should read more like this. "Customers have a large selection at shoe land, so it's not difficult to find a style and fit for a unique personality." You also shouldn't be too descriptive or complimenting in the writing. For example, "DJ's House of Fish has the finest and most delicious fish there is." It should read more like this. "DJ's House of Fish only purchases fish from local farmers, and the products are never frozen. They are always fresh, and cooked to order."

A press release might be the thing your company needs to move to the next level. Remember the tips above if you plan on writing it yourself, and remember a good ghost writer if you just don't have the time. Find out more at my website. www.your-writer.com

What is Article Marketing?

It's surprising to know that a lot of people have no idea what article marketing is. Many of my clients are asking me to write articles for them to submit to article marketing sites. Why? Because it's a great way to get traffic to their business websites. Here's how it works. I will create an article, complete with keywords, on some aspect of their business or product. For example, I just did some articles for a client who is in the skin care industry. Some of the topics that I used for her articles were: Organic Skincare, Benefits of Unrefined Skincare Products, and Different Uses for (Product.)

Then, the client or myself will submit these articles (usually 500 to 1000 wds) to an article marketing site. Some of the best ones are http://www.ezinearticles.com/ and http://www.associatedcontent.com/. By writing the article for the client, I am freeing up their time so that they can work on other things. When a potential customer searches for a product or information that contains the keywords I used in the article, my client's article will pop up. The potential customer can either be searching major search engines, or on the article marketing site itself.

When the article comes up for the potential customer to read, a link to my client's website is provided as well, along with a company bio. The customer gets excited about the information, and clicks on the link. Plain and simple, this is a great way to get more traffic and potential customers to your site. Hiring a ghost writer to write your articles is great, because you can put your name on the articles you submit. Some ghost writers will even offer the service of handling submissions and things like that as well.

Article marketing is truly an under-utilized option for getting more traffic and customers. If you have doubts, visit one of the above mentioned article sites and check it out for yourself. Read one or two of the articles and see what you think. Or, visit my content producer pages on either site. The links are http://ezinearticles.com/?expert=Samantha_Cummings and http://www.associatedcontent.com/user/89052/samantha_cummings.html. You can also visit my website to learn more about what you can do to bring traffic and customers to your site. http://www.your-writer.com/

Making Money on the Internet is Easier than you Think...

Do you have a business that you're trying to promote? Every day, thousands of business men and women just like you are using ghost writers to help them make money. A ghost writer is a professional writer who takes care of your articles for article marketing, press releases, sales letters, web content, and much more.

When you hire a ghost writer to take care of things like this for you, you purchase the full rights to the piece. That means that you can distribute the writing to whatever companies or sites you want, using your own name as the author. It's easy to find a ghost writer who writes in your own personal style as well.

Hiring a ghost writer enables you to outsource your writing work. This gives you time to spend on other important aspects of your business. A good ghost writer can help you make money on the internet. In fact, some clients notice a huge return on investment or ROI when they utilize the services of a ghost writer.

Hiring a ghost writer is actually more affordable than you might think. The truth is, you can visit bidding sites to hire a writer for very little money. The problem with places like this is that you really do get what you pay for. Some writers don't speak English well, and if you're an American business, well, you want someone with a good knowledge of the English language.

You can find some excellent writers through bidding sites, but they're hard to find. Most business men and women want one writer who can handle all of their writing needs. Good consistency is important. To learn more about how a ghost writer can help you, visit my site at www.your-writer.com